DeFi Protocols integrate Wido Router into their web apps to accept direct deposits in any token from any chain. This reduces friction, improves conversion and grows deposits by as much as 2x.
Smart contracts underpinning those protocols only support deposits in a specific token. But that means only users with that particular token (i.e. DAI) can deposit. Other users who might own similar tokens (i.e. USDC, FRAX or USDT) need to make a swap first before depositing, which creates friction.
Another friction comes from the multi-chain world of layer twos like rollups or alternative layer ones. Cross-chain deposits into protocols are unavailable, and users must use bridges and buy special gas tokens for the destination chain before depositing.